subject: Are You Using Online Videos To Market Your Chiropractic Practice? [print this page] In case you are on the lookout for helpful marketing ideas to build your chiropractic practice, perhaps online video marketing ought to be at the very top on your list. You can shoot very short videos, essentially 2-4 minutes in duration, as informercials to your practice, after which distribute them all over the internet thru video submission sites.
Video ranks you as being a reliable guru so that people may put their trust in you more rapidly. This is pretty important over the internet, as most of us are obviously skeptical. Informative videos are certainly helpful in getting rid of skepticism along with other arguments people might have to testing out your services.
One other reason that online video is incredibly productive is the fact that Google will frequently place videos over static websites on organic searches. Hence, if you happen to shoot a video with the name of your area along with word chiropractic after it, you could see that video hit the first page of Google for this keyword phrase in just a day. It simply depends on how demanding the online market is within your neighborhood.
Your primary goal would be to own as numerous prime spots on Google as you possibly can, as this is often what must be done to start a flourishing practice in this point in time. Online video marketing is exactly the way to accomplish this.
In your videos, you want to make sure to do 3 important things:
1. Associate and empathize with the pains and difficulties of the client: Many people online are trying to find remedies to their problems. Acknowledge this before you obtain any comprehensive information.
2. You want to keep your subject matter focused on 80% benefits, 20% idea. Most people do not care just how your technique works; they only want to know that you can help them. This is why you want your videos to prove the benefits of your care more than the theory behind your care.
3. Have a call to action at the end of your video. Tell the viewer what to do next, like go to your practice website or call your office. Although this is a very simple outline, this is a very effective model to follow for making your videos powerful marketing tools.
Although this is a very simple outline, this is a very effective model to follow for making your videos powerful marketing tools.
I suggest shooting 2-3 new videos each week. As with most marketing strategies, consistency is important. Don't just shoot one video and then claim it did not work. Over the next year, create a very large video library that is submitted all over the internet. That is where you will see significant success. Good luck and take action!
