subject: To Study of Consumer Perception regarding different Water Purifier Brands [print this page] Author: SkylineCollege Author: SkylineCollege
Summary Indian Fast Moving Consumer Goods Industry (FMCG)
Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover, and relatively low cost. Consumers generally put less thought into the purchase of FMCG than they do for other products. Though the absolute profit made on FMCG products is relatively small, they generally sell in large numbers and so the cumulative profit on such products can be large. The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage. Objectives Consumer awareness regarding the diseases caused due to contaminated drinking water The Consumer buying behavior regarding water purifier The Consumers decision of making a choice among various available water purifiers. The consumers expectations from the companies about their product. Factors affecting the consumers preference about a specific brand of water purifier. The efforts made by companies to aware the customers about the pros and cons of water purification and the benefits provided by the different available products. Factors affecting the customer satisfaction like after sales services, product stability , price sensitivity of the product, add-ons provided by the companies along with their product. Pureit is a consumer durable that requires after sales support. When even specialist consumer durable companies are blamed for offering poor after sales support, can an FMCG company deliver efficient customer service? Another issue is the replacement battery. Will HUL be able to offer this spare without delay? At the consumer side, the problem is with the battery. It is crucial that the consumer replace the battery at the right time and use this product. A delay in the supply of battery can cause non-usage for Pureit at households thus causing bad word of mouth. May be it is because of this fear that HUL in its website tells the consumers to buy an additional spare battery. The brand has more chance of long term survival if it is promoted through the direct marketing venture (Hindustan Unilever Network) of HUL. Pureit is a product that is a boon to Indian consumers. Its a boon because it has helped making a category more affordable. More than that, the quality of potable water in our country is deteriorating day by day creating health hazards especially for kids. By making a product at an affordable cost, HUL has made another positive impact in its consumer's quality of life.About the Author:
The above article was extracted from dissertations by the students of Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR)
