subject: Super Affiliates Reaping The Rewards Of Success [print this page] Like many of the gaming industries affiliate programs, sports betting offers their affiliates a percentage of a players money that has been generated for the site. Money is generated essentially when they lose a bet, therefore each time they don't win, the affiliate does. With affiliates picking anywhere up to 35% of a player's money that has signed up through their site, it is not hard to see how the money can easily start pouring in once you gain a few clients.