subject: Top Tips To Help You Choose Promotional Gifts [print this page] Many people believe that promotional gifts are like the ads you see on TV or hear on the radio. Theyre just another way of reminding people you exist. But, if you choose a promotional gift with this in mind, chances are your promo product will simply gather dust in the dark corners of a cupboard or it will land up in the trash bin.
Promotional gifts may be one of the most effective ad tools in the repertoire of a company, but it is vastly different from flyers or postcards. The ads you place on TV run because you pay every time they are aired. In the case of pay per click ads, you pay every time a visitor clicks. But in the case of promotional gifts, you pay once and every time the item is used, you get the bang for your ad revenue.
This tells you a few important things about promotional gifts:
* Its value is directly proportional to beauty or usefulness
* The type of item you send out says a lot about your company
According to some vendors and analysts, some of the most given promotional gifts include wearables and writing instruments. This is followed by business accessories like writing instruments, glassware, crystal ware or calendars.
On the other hand, the most used promotional gifts are those items that last long, look good and render great service. Mugs are useful but most people do not like to flaunt the fact that they are using promotional products in their home. Therefore, these items may end up in the cupboards or in the attic unless they are tastefully made and the engraving is discreet. Bags and plastic items are common but there are many people who object to the use of plastics. In such cases, plastic promotional gifts reflect badly on the philosophy of the company. However, bags of other material or high quality bags are highly prized by receivers. They are also great for engraving names of companies. Business accessories and glassware are a favorite because they look stylish and are very useful. Puzzles and such are liked by many but they are susceptible to wear and tear. Therefore, they may not last too long.
So, what is the most important feature of good promotional gifts? High quality. People want to be associated with a company that considers them valuable enough to offer promotional gifts that are valuable and usable in the long run. With space becoming a premium in most houses, it is not enough that your gift looks good, it must also offer something that the user wants. After all, if they wanted a showpiece, they would simply purchase something of their own choosing, wouldnt they?
