subject: NFL in the Chinese market [print this page] To develop the Chinese market NFL several ideas
Beijing's Olympic led to a new understanding of Chinese sports, we won the gold medal for China except some so-called traditional advantages, such as project of beach volleyball, equestrian, etc. Not always contact project had a deeper understanding and understand, while American NFL football league in China, also accord with our time to try new things.
"China"
What sports activities in the 2008 NBA, fire, not more than football, but from a few years ago, tennis, the heart of the mountain and noble sport, to the impression of the community more now, more and more of the tennis racquet son play tennis fitness, Think China in the world tennis masters cup of the most influential in Shanghai, from a few years ago, the rumor went to the big prize, in large sums now sees the star, Shanghai tennis game in China's rapid expansion in China, and promote the ATP.
NFL mature market operation system, the alliance will arrange a game in China, or in China's big cities, commercial performance from grass to camera, from every seat, helmet, every Chinese person performing the feeling of the real American professional football, I think it is not difficult to NFL.
"Seek cooperation"
Open the market have partner, after all is led the Chinese football, let us like this sport, of course, the need is to let more people to play this sport.
League: registered players increase - to expand domestic league - with a high level of league cooperation
Audience: higher popularity - - - - - - the domestic league warming accept high level league culture
The above two process, the individual thinks is both processes.
The football league cooperation with China, the advanced idea into China football is the only road, although the Chinese football league in small scale, quantity is less, but also team cooperation is to understand the market and find the best opportunity to market.
"The star effect"
The handsome boy jing younger sister doesn't. I had never seen in college football match the aunt knows the England star Beckham is handsome, the league's top publicity.
Let the Chinese like the NFL, also can shortcut, the tall handsome in the league, sexy handsome young and bold and unrestrained blond cheerleader squad can attract people's eyeballs.
NFL landed in China, with an average of its development idea of eye, success is unknown, but to the influence of the thinking of Chinese is certain.
