subject: Master Email Marketing, 5 Steps For Easy Email Marketing, [print this page] Master Email Marketing in 5 Easy Steps Master Email Marketing in 5 Easy Steps
Many believe that email marketing is dead. But when this follow up process is used after attending events, you will see results. An effective 5 step email marketing follow up campaign is easy to accomplish when structured in this fashion.
After you have attended an in person marketing, networking, social event and want to follow up with everyone you've met, these are the steps to follow.
Set up a series of 5 email marketing messages in an Autoresponder series and send to everyone you have met. Sample AutoResponders to use: Weber, Mailchimp, iContact, Constant Contact and one that is completely free for any size list, OpenEMM.
Here's a brief outline for the content of the 5 messages:
Send the day following the event
1) Hello and Thank You, it was nice to connect with you at.Im going to be sending you a series of email tips that I think you will find useful about:
Social Media Marketing
Internet Marketing
Starting a Business . (Choose a relevant topic of interest).
This is your opt in email, where they give you permission to send future messages by confirming their email and opting in.
You pick a topic and create 3 short, content specific relevant tips, questions, mistakes etc. and make them educational and informative.
Examples:
1. 3 common mistakes an internet marketer usually makes when starting an online business
2. 3 questions to ask your webmaster before you hire them
3. 3 mistakes a person makes when buying their first home, car, etc.
Make sure each tip contains:
Main teaching objective
Teaching high point
Practical application
Communicating in this fashion builds trust and confidence in you and your brand and keeps your reader interested. Use powerful, descriptive action words in each email tip message.
Send on third day
2) Tip #1
Send on fifth day
3) Tip #2
Send on seventh day
4) Tip #3
Send on tenth day
5) Send a special offer to your acquaintance to buy something from you. Keep it light, informative and not too salesy.
This could be something you published, an upcoming teleseminar, an invite to a speaking engagement. Etc.
The final step would be to add this prospect to your monthly email newsletter communication and keep in touch with them as an ongoing prospect.
Clate Mask and Scot Martineau founders of Infusionsoft and authors of the book, Conquer the Chaos, quote that 81percent of sales that close, close on or after the fifth contact. Keeping in front of your prospect is crucial and this is a very easy system to automate process.
Always remember, people buy when they are ready, and that is not necessarily when you are ready to sell to them!
Author Bio- Carlene is Co-Founder of Smart Office Strategies. Along with Yvonne McCoy, MBA they have created a unique business coaching and virtual assistant offer for entrepreneurs. Utilizing proven productivity business strategies, and virtual assistant resources, Carlene & Yvonne help their clients succeed with SPEED.
