subject: Careers In The Field Of Advertising [print this page] With a high competition in the business market, we may see the high demand of professionals both freshers as well as experienced. Since the industry of advertising prospers on creativity and talent, it values those freshers who have great ideas. So there are so many jobs available for the freshers in the field of advertising. Advertising industry is considered as constantly growing industry who is always looking for accomplished people. Those who have innovative ideas, even if they do not have any experience. There are many small and big advertising agencies that recruit freshers for many departments. After completing a Course in Advertising, an individual can start his career as trainees or junior executives in the departments of market research, client servicing and media research. The job profile includes finding new business opportunities, to do understand and learn about client requirements, finalizing the appropriate media media to advertise, placement of advertisements and negotiating the financial aspects of deal etc. As an executive, an individual has to understand the cost effectiveness of various media for pitching the products or services of a client more effectively to the target audience.
Client servicing is a very delicate link between the client and agency that requires to have good communication skills for communicating both ways. An individual, having good communication skill, go out for collecting the right brief and after wards sell the ideas. In this department, there are many jobs such as creative directors, art directors, graphic designers, copywriters, animators, typographers, DTP operators, typographers, visualizers etc. This department takes care of verbalize and visualize as per the client's requirements.
Masscomedia, one of the prominent Mass Communication Institutes of India, offers many graduate and post graduate degree programs. In the curriculum of Advertising Course, it prepares the students for client servicing, business development, media planning, brand management, logistics, budgeting etc. This course contains public relations, organizational behavior, marketing communication and strategizing. This institute also has a great placement record. So after completing the course, one can easily make one's career in this field.
