subject: 5 Things Successful Websites Do - Effective Copywriting! [print this page] Ever wondered what it takes to pull off a successful website? The answer lies in the success formula other websites use. Take a look at successful websites and you"ll notice that they all, without exception meet a need, provide a service, inform, entertain or offer some type of benefit to the visitor. In order for your website to be effective, you will need a lot of return visitors. What is more, you will need quality traffic that will be likely to take the desired action. While there is certainly room for debate on various techniques to achieve these and other important objectives, this article aims to investigate and expose 5 things successful websites have in common.
1)Content "" The basis of any website.
Think of your favourite websites. What makes you return to it time and again? Chances are it"s not to stare at the fascinating background. What drives visitors to a website is content, content, copywriting content! The main thing people search for online is information. Not pretty pictures or a great looking website, but info, and plenty of it. You have to populate your website with what your visitors want "" relevant information. You do this by hiring a great copywriter or taking care of the copywriting yourself.
2)You can"t escape good web design
Next is to ensure the fast loading of your home page. Your website design and coding plays an important role in nailing this step. Taking Google as an example, they give their visitors what they want, as quickly as possible. Google"s home page loads in 2.3 seconds. Ways to aid the speed at which your website loads is to have the minimal amount of graphics on your home page. The graphics that you do decide to add should be optimized, which means their file size should be as small as possible while still maintaining good quality.
3)Aesthetics compliment your website
An important aspect to the success of the most popular websites is its appeal. Studies have shown when addressing websites" credibility, website visitors referred to design 46% of the time. The bottom line is if your website design looks professional, with clear and simple navigation, your business will appear credible and trustworthy.
4)User friendly for a reason
Make your website easy to use. Some of the most popular websites are the simplest. If you have a large website, consider adding a search facility (up to 60% of visitors will make use of it). Keep the text simple "" black text on a white background remains the easiest text to read.
5)Online Marketing = effective copywriting!
The final thing successful websites do is to promote them effectively. It might sound obvious, but even big brands have moved away from the "build it and they will come" ideology. You need to promote your website with effective online marketing in order to stand out among the myriad of voices vying for the spotlight in the online world.
While there are plenty of ways to improve the popularity and ultimate success of your website, it"s not necessary to reinvent the wheel. By making use of tried and tested online marketing methods, including great copywriting, such as effective SEM and SEO copywriting campaigns, you can effectively and inexpensively rank among the highflyers.
