subject: Why Aren't You Using Crm Integration? [print this page] Have you heard of CRM integration? If you haven't, then you'll need to understand CRM stands for Customer Relationship Management. Customers of the life blood of any business no matter how small or how big that business is. Marketing your products or services is vital to remaining in business. Do you have current marketing programs in place? If not then you're missing out on a vital component of business. When developing a marketing campaign you need to determine:
* Is the campaign reaching your targeted audience?
* Which parts of the campaign are working successfully?
* If running multiple campaigns, which one is proving more effective?
* Which campaign did certain leads come from?
Measuring the overall effectiveness of your campaigns is vital. If you have a campaign that is not performing then you're wasting time and money.
Knowing which campaigns work and which ones don't will allow you to duplicate the systems that work and in the process increase your customers. If you don't currently have a CRM program in place then you're missing an amazing opportunity on the chance to achieve success when it comes to marketing.
CRM integration is a way to manage your marketing efforts more wisely. There is also a great campaign wizard within SugarCRM. With the campaign wizard, you'll go step by step through each phase of creating a campaign, executing that campaign as well as tracking the campaign. The benefits of the wizard is that it will let you create a budget, set cost and the revenue you hope to generate as well as the overall goals of the campaign. You can include a link to a page on your website. Additionally, this program will give you the ability to create a URL for tracking the link. Sugar CRM is such a great tool for this feature because it will track the email recipient's click throughs and add them to a click through list.
The best is, you can actually see how many potential customers are taking the time to click through to the offer you have available. Does this sound like something that "is not" in place at your company but needs to be? Chances are, you're nodding you head "yes" as you're reading this. If you feel this is you, then CRM integration is exactly what you need for your business. CRM software is an amazing marketing tool that is readily available when you need it. It's a powerful marketing tool at your fingertips. How amazing would it be to click a button and see how effective your marketing campaigns are. That's impressive! That's the power of Sugar CRM.
