subject: Renewable Energy In The Us: Policy, Investment, Capacity, Growth And Outlook - Market Research Repor [print this page] Introduction Introduction
This report is a first report in newly introduced product series titled ""Product Insights"". It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
*Examines new product launches in the Chinese bakery and cereals market, segmented by key categories
*Contextualizes China in the new product launches globally
*Identifies the key players in the market leading the new product launches
*Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
Globally, China ranked second in terms of the number of new products launched in the bakery and cereals market in 2009.
The majority of the new products launched in China were in the cookies category. The cookies and breakfast cereals categories collectively accounted for more than 70% of the new products launched in the market.
In 2009, sesame emerged as the most popular flavor/fragrance among all new bakery and cereals products launched in China while plastic was the most popular packaging material. Majority of products launched in the bakery and cereals market in China in 2009 were priced in the range of CNY1025 and 'no sugar' was the most popular claim among them.
Reasons to Purchase
*Assess product innovation trends in your market
*Learn from successful new product launches
Table of Contents :
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
New product launches: a global perspective 2
New product launches in China 2
Product launch analysis 2
INTRODUCTION 4
Product launch analytics 4
Market data analytics 4
Definition 5
Table of Contents 6
List of Figures 7
List of Tables 8
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE 9
Overview 9
Key trends driving new product launches globally 9
Rise of private-label bakery brands 9
Increasing health-consciousness among consumers 10
Rise of comfort food 10
Convenience 11
Increasing impulse purchases 11
Growth of premium artisanal bakery products 12
Demand for greater variety 12
Local taste plays a dominant role in product introduction and success 12
Increase in 'ethnic' products 13
The rise of the vegetarian 13
New product launches by bakery and cereals categories 14
Comparison of China with leading countries globally 14
Examples of innovative launches 15
NEW PRODUCT LAUNCHES IN CHINA 17
Overview 17
Key trends driving new product launches in China 18
Convenience 18
Dominance of regional factors in product introductions and success 18
The need for healthy products 19
The growth of middle to high-income urban families 19
Little emperors 20
Innovation in product use 20
Category growth versus launch analysis 21
Segment growth versus launch analysis 21Renewable Energy in the US: Policy, Investment, Capacity, Growth and Outlook
Leading players and their new product launch trends 23
PRODUCT LAUNCH ANALYSIS 25
By flavor and fragrances 25
Overview 25
Top flavor: sesame 26
Product examples: sesame 27
By packaging material 28
Overview 28
Top packaging materials: plastic 29
Product examples: plastic packaging 30
By price point 31
Overview 31
Product examples 33
Price point: economy (CNY1-20) 33
Price point: premium (above CNY20) 34
By claims/tags 35
Overview 35
Top claim: 'no sugar' 36
Product examples: 'no sugar' 37
CONCLUSION 39
Highlights 39
METHODOLOGY 40
Methodology overview 40
Primary sources of data 40
Secondary sources of data 40
APPENDIX 41
Future reading 41
Feedback 41
Ask the analyst 41
consulting 41
Disclaimer 41
List of Tables
Table 1: Bakery and cereals market definitions 5
Table 2: Consumer survey in China, 2009: the trend for healthy food products 19
Table 3: Top 10 players by 2008 market share and by 2009 new product launches in the Chinese bakery and cereals market 24
List of Figures
Figure 1: New product launches in the global bakery and cereals market, by country, 2009 9
Figure 2: Some global examples of products with convenient packaging 11
Figure 3: Some global examples of products that encourage impulse purchases 12
Figure 4: Top five countries by contribution to products launched with vegetarian/vegan claims in the global bakery and cereals market, 2009 13
Figure 5: New product launches in the global bakery and cereals market, by category, 2009 14
Figure 6: Top 10 countries based on number of new product launches in the bakery and cereals market, 2009 15
Figure 7: Some global examples of innovative product launches in 2009 16
Figure 8: New product launches in the Chinese bakery and cereals market, by category, 2009 17
Figure 9: Some examples of products with convenient packaging launched in the Chinese bakery and cereals market in 2009 18
Figure 10: Contribution to and growth in total new bakery and cereals product launches in China , by category, 2008-09 21
Figure 11: New product launches in the Chinese bakery and cereals market, by segment, 200809 22
Figure 12: Contribution to and growth in total new bakery and cereals product launches in China, by segment, 2008-09 22
Figure 13: New product launches in Chinese bakery and cereals market, by flavors and fragrances, 2009 25
Figure 14: Contribution to and growth in total new bakery and cereals product launches in China, by flavors and fragrances, 2008-09 26
Figure 15: New product launches in the Chinese bakery and cereals market in sesame flavor, by category, 2009 27
Figure 16: Some examples of launches with sesame flavor 28
Figure 17: Contribution to and growth in total new bakery and cereals product launches in the Chinese bakery and cereals market, by packaging material, 2008-09 29
Figure 18: New product launches in the Chinese bakery and cereals market using plastic as a packaging material, by category, 2009 30
Figure 19: Some examples of launches with plastic packaging 31
Figure 20: New product launches in the Chinese bakery and cereals market, by price point, 2009 32
Figure 21: Some examples of launches with economy pricing 33
Figure 22: Some examples of launches with premium pricing 34
Figure 23: New product launches in the Chinese bakery and cereals market, by claims/tags, 2009 35
Figure 24: Contribution to and growth in total new bakery and cereals product launches in China , by claims/tags, 2008-09 36
Figure 25: New product launches in the Chinese bakery and cereals market claiming to have no sugar, by category, 2009 37
Figure 26: Some examples of products launched in 2009 that are claimed to have no sugar 38
