subject: Leaflet Distribution In Romford [print this page] You will find quite a few methods of circulars distribution - the one that choose depends on your budgetand the expected replyrate.
* Solus Distribution
This is when your letters is put through the letter box on its own, without any other samples competing for the recipients attention.
This type of distributionalso allows you to carefully target the leaflet distribution.
Leafletcompanies predominantly postaccording to postcode sectors, although manyoffer additionaltargeting
down to post officeboundaries or road-levels.
Solus deliveryis the most costlyform of menus deliverybecause of its targeted nature and the fact that postcards
are be put through the letter boxon their own. However, the increasedprofits|trade}often makes this useful.
* Shared Distribution
This is when your flyer'sis delivered together with up to 2additional leaflets. Although the phamplates may be promoting companies
in different industriesyou are still competing for the business personsnotice. This makes this kindof distributionnot asprofitable.
In addition, highly targeted leafletis not possible because the other agenciesare unlikely to want to targetyour exact target
clientat the same time as you wish to. Therefore shared deliveryis carried out over postcode sectors.
Shared circulationcan often be 50% cheaper than solus distribution, so even with its poorer rateit is often a preferred option.
* Collatedin Local Local papers
The majoradvantage of having your samplesinserted in the local paper is that deliveries of these newspaperstend to be very reliable.
Therefore you can be relatively sure that your phamplates are reaching peoples homes rather than being trashed.
This method is also inexpensiveas the delivery is already being made. Therefore newspaper companies can charge less than
solus or shared circulationmethods.
This cost-effectiveness is often countered by the lower effectiveness of the flyer's. Countless people do notread local newspapers so theyll by no means even see the circularsinsertedinside of it.
* Puton VehicleWindshield's
In the UK there are no rulespreventing placing flyer's on vanwindscreens. Yet, be vigilantto guaranteethat you dont unintentionallybreakthe vanin some way or encroachon privateestate.
To avoid damaging vehicles its advised not to place the leaflet under windscreen wipers. In addition, lots ofdriversfind this extremely
annoying, especiallyif the rainfallhas destroyedthe postcardsor they only see it after starting their . Getting a personannoyedbefore they see the postcardsis not the best way to generate a receptive customer.
Also bear in mind that councils have been known to make contact withcompanies that have distributed circulars in this way, requesting that
they pick upup any circulars that have blown or been disposed of on the highway.
With the above in mind the size of the leaflet is often the key here. Print thick A6 or A7 flyer's, even business card size
circulars , and place them between the rubber seal and the window glass of vehicledrivers doors.
* Handing out phamplates
Again, similar to placing leaflets on motors, smaller flyer's tend to work better as people can then put the flyer'sin their
wallet instead oftrashing them.
Hand out the postcards in a busy narrowarea so that people cannotavoid you. When handing out the letters look proactive, make eye
contact with the recipient and say what its about, such as Half price smoothies or buy one get on free . That way people will be muchmore likely to
take your menus , and those that dont probably wouldnt have been interestedanyway.
