subject: Leaflet Distribution In Greenford [print this page] There can be quite a few strategies of letters distribution - the one that choose depends on your fundsand the expected answerrate.
* Solus Distribution
This is when your phamplates is put through the letter box on its own, without any other postcards competing for the recipients attention.
This type of deliveryalso allows you to carefully target the leaflet distribution.
Flyers Deliverycompanies predominantly deliveraccording to postcode sectors, although manyoffer furthertargeting
down to councilboundaries or road-levels.
Solus leaflet distributionis the most priceyform of circularsdistributionbecause of its targeted nature and the fact that letters
are be deliveredon their own. However, the increasedcalls|business}often makes this useful.
* Shared Distribution
This is when your flyer'sis delivered together with up to 6additional cards. Although the letters may be promoting companies
in different industriesyou are still competing for the recipientsattention. This makes this kindof leaflet distributionlesseffective.
In addition, highly targeted sample distributionis not possible because the other companiesare unlikely to want to aimyour exact target
audienceat the same time as you wish to. Therefore shared distributionis carried out over postcode sectors.
Shared circulationcan often be 50% cheaper than solus delivery, so even with its inferior responseit is often a preferred option.
* Collatedin Local Newspapers
The most importantadvantage of having your flyer'sinserted in the local paper is that deliveries of these free newspaperstend to be very reliable.
Therefore you can be relatively sure that your phamplates are reaching peoples homes rather than being thrown away.
This method is also inexpensiveas the delivery is already being made. Therefore newspaper companies can charge less than
solus or shared leaflet distributionmethods.
This cost-effectiveness is often countered by the lower effectiveness of the letters. Lots of people dontread papers so theyll on no account even see the leafletburiedinside of it.
* Placedon VehicleWindscreens
In the UK there are no rulespreventing placing flyer's on automobilewindscreens. On the other hand, be cautiousto make certainthat you dont accidentallyspoilthe vehiclein some way or encroachon privateproperty.
To avoid damaging cars its advised not to place the leaflet under windscreen wipers. In addition, loads ofdriversfind this extremely
annoying, particularlyif the rainhas ruinedthe flyer'sor they only see it after starting their . Getting someoneupsetbefore they see the menus is not the best way to generate a receptive shopper.
Also bear in mind that councils have been known to write tocompanies that have distributed postcards in this way, requesting that
they pick upup any circulars that have blown or been disposed of on the highway.
With the above in mind the size of the leaflet is often the key here. Print thick A6 or A7 samples, even business card size
cards, and place them between the rubber seal and the window glass of vehicledrivers doors.
* Handing out postcards
Again, similar to placing phamplates on cars, smaller leaflets tend to work better as people can then put the leafletin their
wallet instead of trashing it.
Hand out the cards in a busy narrowarea so that people cantavoid you. When handing out the menus look proactive, make eye
contact with the recipient and say what its about, such as Half price fried chicken or buy one get on free . That way people will be a great dealmore likely to
take your leaflet, and those that dont probably wouldnt have been interestedanyway.
