subject: Real time advertising [print this page] There are rumbling that seem to suggest that the big boys of the technology media world are going to make a major push. Our future hasn't simply flowed out in front of us for several years. It comes in bursts and fits among long periods of claim. The financial downturn and the overall lack of enthusiasm for consumer marketing was one of those periods of claim, and it's just about over.
For example
1.Twitter has suddenly become very serious about making money out of its service. It seems intent on shutting off a number of ways that outsiders have been making money, possibly to ensure that its offering- promoted tweets-has the absolute best chance of capturing a brand's excitement (and dollars).
2.Facebook has expanded its reach, probably too far. Facebook is the icarus of media properties, forever going too far with its ideas, only to have its concepts melt under the harsh heat of consumer concern. The facebook push into the rest of the web has hit a wall, but it will find a way to scale it.
3.Apple has begun making serious plans around iAd and the Federal Trade Commission has approved Google's purchase of AdMob. This means that mobile advertising is going to be easier to execute, efficient to traffic, and rigorously measured.
4.Google has announced Google TV a technology and set up box that will essentially make your home TV a web browser, capable of showing video on the web. In addition to being a huge boon to the porn industry, this should open up piles and piles of online video inventory. Google's not great at hardware but hopefully its partners will take the lend on developing cool items that you want in your media center.
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