subject: Online Marketing Knowledge Series [print this page] Search Engine Optimization is vital for any business because the way the businesses are run today it includes provision for customer acquisition from the online space as well. Simply because internet is where your prospective and existing customers are sitting.
There are 2 things that need to be taken care of
1.Get up and have an online presence
2.Promote yourself online through Online Marketing
The first step in online presence is having your online presence by means of a website.
Let me talk about the basic steps for online Marketing
What is Online marketing?
It is the marketing of products or services over the Internet. It is also referred to as i-marketing, web-marketing, online-marketing or e-Marketing
Ways of Online marketing:
Search Engine Optimization for website , Blog
Search Engine PPC Ads
Social media Marketing
Blogging
Advantages of Online Marketing
1.Make changes on the fly
2.Track real time results
3.Target Specific Demographics
4.Variety of Methods in online marketing including Website ,Email, Audio, Video, Blog, Social media and Newsletters
5.Instant Conversion ability
6.in New Zealnd is different in look and feel compared to being designed for the Europeans
7.Website Content: According to me this is the single most important thing that you can aim for in your Web Development which will ultimately draw the people and bring them back your website. A dull copy and non inspiring write up always makes for a dull reading. The content in your website has to bring in the freshness to the pages apart from the design elements present in your pages
8.Websites URL's: Make sure that URL's are making sense to humans. There are relevant URL's with appropriate names and it will be a lot of good if they are made keeping the SEO in mind as well
9.Website Technology: Website Technology means the technology in which you will build your website. Ensure that the technology you choose has got good support and the developer/agency is well versed in that technology. Also follow the best coding practices so that your website is easy to maintain and take further developments
10.Website Hosting: Hosting is a very vital and integral part of any website deal. Choosing a right hosting partner will ensure that your website is free from Malwares and also free from performance issues along with maximum uptime.
