subject: The Magic Formula For Promotional Marketing [print this page] Is there a magic formula for promotional marketing? In fact, there is probably more than one element for being successful with your use of promotional products.
The elements that make the difference between a successful marketing solution and a disaster might include:
Eye catching logo
Quality association
Exposure
Eye Catching Logo
Think about the big brand names that everyone knows on sight. It's not usually the name that is marketed but the logo. If you have a logo that stands out whether in its design or use of colours your brand name is more likely to be remembered than other.
Quality Association
An important factor in promoting your business is to associate your name and company with that of quality. This may not mean blowing your advertising budget on expensive corporate gifts but sourcing quality products that won't break the moment your customer leaves the store makes sense.
Exposure
Exposure goes a long way in getting your product remembered. By using promotional products that people use everyday means your logo is never far at hand. You want your brand name to be remembered so it is important to get your symbol into as many homes and offices as you can.
For many businesses the costs of television advertising make this an unrealistic way to promote their company. While promotional marketing is not only affordable but an effective way to get your logo and therefore your name remembered.
Some ideas for promotional items:
Corporate Gifts
Hand Outs and Trinkets
Packaged Foods and Drinks
Corporate Gifts
Corporate gifts such as computer bags, quality pen sets, travel bags and leather compendiums are all quality products that can boast your company name. After all you would rather have your business associated with something of value but that's not to say you have to spend a lot of money either.
Hand Outs and Trinkets
Something as basic as the notepad that sits on your counter next to the box of pens can be transformed into a promotional marketing idea once they have been stamped with your logo and phone number. These are inexpensive items that can be given away as a gesture of goodwill.
Packaged Foods and Drinks
Look at what Paul Newman achieved just by using his own image on a range of cooking products. Not only did he manage to make a fine profit on his tomato sauces and salad dressings but he also raised millions of dollars in the process.
Everyone is familiar with the Lion's Mints available from counter tops in medical service offices. Bottle water could be another way to stamp your brand on a product that reaches a lot of people.
Promotional marketing has become a stand alone industry in recent years so there are any number of companies ready to assist with your promotions to make your next campaign work for you and your business. Most of the products can even be sourced on line for a care free shopping experience.
