subject: SEO Strategy Surviving Mayday & Caffeine Part 1 [print this page] You have to keep in mind that how to correct the problems your website is facing due to Google Caffeine and Mayday. In your search engine marketing plan, you need to include certain corrective measures so that your website does not suffer. You must have noticed that most of the B2B marketers use long tail keywords which leads to higher conversion and this further strengthen your search engine optimization plan. So, if your website is affected by the change in algorithm, then you can try out different things. If you have experience drop in rankings, then you can add more content to your website and if it is not possible then you can update the existing content. For your effective SEO, you must ensure that your content, META descriptions, page titles, anchor text, links, images, blogs and video contains long-tail keywords.
