subject: Utilities Start Branching Out [print this page] The only real problem with nPower starting their sponsorship with the football league is that it'll sound weird to football fans everywhere for a little while. The man who reads the scores out on a Saturday afternoon will start by saying; "the nPower football league championship..." Most football fans will switch off because they'll think it's not their league and miss the first few results. Nightmare. We only just got used to calling it the Coca-Cola championship instead of division one after all.
