subject: Tips for Restaurant Internet Marketing - Think SEO! [print this page] Author: TheBrainchild Author: TheBrainchild
For years, and to this day, the stereotype of owning and operating a restaurant, especially in big cities like Los Angeles, Chicago, Boston, London, etc. is that you will fail soon after opening, if not immediately. In the end, there are two types of restaurants that survive. There are the classic mom and pop restaurants that have lived on for decades, surviving on almost no marketing efforts, and there are restaurants whose reputation precedes them, literally. In both cases, the fact is that marketing has played a huge role, even in, if not especially in, the case of the prior. Lets examine: In the case of the mom and pop, the success is most often due to a fantastic product, highly developed customer base, and word of mouth. The latter example benefits from strategic marketing plans and effective business solutions. Welcome to the year 2010. In the day and age of computers, customers are well versed at finding the hottest clubs, restaurants, hotels, products and services online. Enter the importance of SEO. Search engine optimization is the foremost method of maximizing marketing dollars, minimizing advertising inefficiencies, and overall mastering the marketing possibilities presented by 2000s. Consider the case of a new sandwich restaurant opening in the middle of Chicago. With notoriously intense restaurant competition, the new restaurant can plan on dedicating enormous fund to classic advertising methodologies, or they can effectively plan out minimal advertising efforts so as to subtly modify customers actions. SEO can do the rest. When a potential customer is looking for the best hoagie shop in Chicago on Google, effective SEO techniques will promise that the new restaurants information is on the first page. Prestonow you just have to learn to make a killer sandwich, so they come back. Sincerely, The Brainchild Group http://www.thebrainchildgroup.comAbout the Author:
The Brainchild Group is a top marketing and design firm that services restaurants throughout the world. Specializing in Restaurant Marketing, Restaurant Website Design, Restaurant SEO and other internet marketing channels for restaurants for a variety of restaurants, both small and large.
