subject: The Pitfalls of Telemarketing Restrictions [print this page] The telemarketing sector is in an hour of multiple crises. It's not just that the recession has sucked up projects. It's also a cause of concern that the telecom authorities are bearing down heavily on call centers for making unsolicited outbound call center calls. The lead generation scenario has to look good or it won't be possible for the business firms to get more customers. Without sales lead generation, the consumer base cannot expand and there will be very little business growth. So the time has come for the entire business process outsourcing world to join hands to protest against the restrictions clamped on the telemarketing services sector.
There are several pitfalls to having the telemarketing sector under these severe restrictions. Let's find out what they are:
1. Business growth: The economical welfare of any country lies in its business prospects. Consumer-oriented business ventures are the need of the hour. For these business ventures to tap into the consumer market, they will need call center services like lead generation. These processes feed the business firms with consumers to keep them afloat. Without telemarketing services, the expansion of business will stagnate. Consumers will be left with very little option on their hands. Monopolistic markets are not good for the consumers. The prices will inflate and there will be more expenditure on the part of the consumers. Very few consumers would want to pay more to protect their privacy.
2. Options: Telemarketing offers options to the consumers. If the telecom watchdogs strangle the telemarketing services industry, consumers will go back to the practice of buying products from the shelves. The whole convenient shopping concept will collapse. BPO agents offer the consumers an option to choose from products and services at home. They can buy from the lead generation agents or from the client's websites. Consumers can choose from a wide network of products and services. The internet has made it possible for them to choose items that are manufactured on the other side of the globe. The authorities have to understand that this right will move away from the consumers if they throttle the call centers.
3. Employment: The BPO service provides employment to thousands of people in the world. In fact, the shrinking volume of work in the call center sector is what prompted the unemployment percentage to shoot up in countries like USA. These countries realize the value of telemarketing jobs and that is why they want the anti-offshore BPO service legislations to come into effect. They want the domestic call centers to find work. Yet, they are raising the obstacles to these themselves! The sales lead generation teams in countries like USA and Canada are finding it difficult to operate because of the restrictions on telemarketing services. The active promotion of the DNC list is making consumers aware of their right to privacy like never before. If these campaigns continue, along with the penalization of defaulting outbound call center units, it won't be long before this section of business process outsourcing gets obliterated.
