subject: Attraction Marketing - The Key To Your Online Success [print this page] Attraction Marketing is the marketing and branding of ones self and not a product, service or business. It is about attracting your customers to you, letting them buy from you and not you chasing them to sell them. So you are providing value to your target market in order to attract them. Become the hunted and not the hunter as Mike Dillard puts it in his Magnetic Sponsoring course on attraction marketing.
If you are going to build a business using the internet, attraction marketing is the approach you want to take if you want to have any success marketing and not spend a fortune trying to get leads and promote your business. People have to be seeing you as a person of value, someone they can trust and this is the only way you are going to get them to buy from you. People are going to do business with people and not replicated company websites so you have to lead with value, tons of it and not the product or business. Build relationships first, then you can monetize those relationships.
Using various tools and resources to automate and leverage the power of the internet will explode your online business using the techniques of attraction marketing, you will be able to communicate with thousands of potential prospects on a daily basis at the push of a button and not go up to them individually to talk to them.
Generating a mass amount of quality leads and up front cash flow for your business even when they don't sign up into your primary opportunity will be easy once you grasp the attraction marketing concept and apply it to your marketing. This is how the Guru's are making their millions and I never made any money on the internet until I learned this kind of marketing. It is essential that you learn to market this way as well.
Position yourself in front of your target audience as a leader, listen to what problems they are having and then provide and market a solution to them. The quickest way to build credibility and trust is to solve people's problem, become a person of value to them, and in return they will have no choice but to follow you, listen to what you have to say and they will even want to do business with you because they see as a person that can teach them how to be successful. So stop pitching your company products or comp plan and start attracting people to you by increasing your value to them.
When you market using attraction marketing you don't have to sell, selling takes care of itself. You don't need to bug friends, family, strangers, do cold calling, buy leads or any of the out-dated marketing strategies that you have been taught by your up-line. You will attract endless leads and prospects to your business. You just need to concentrate on learning marketing and building relationships and the rest is history.
