subject: Making An Mlm Marketing Video [print this page] Making an MLM marketing video can be one of the greatest tools in your advertising toolbox. Video marketing is powerful, because it allows the prospect to become acquainted with you much more effectively than with textual advertising methods. A video allows you to convey such things as passion, conviction and confidence to your audience. These qualities can create an immediate magnetism around the person being featured in the video. When you combine those qualities with the sheer numbers of viewers that are visiting sites like Youtube, you have one dynamic marketing strategy at your disposal. The best part of a video marketing strategy is the cost. Video marketing can be done with no investment other than your time. Using a few basic steps you can quickly deploy your own video marketing strategy.
Start by selecting the topic of your video. For MLM, the most effective videos tend to be those that focus on business building techniques and practices. These videos are generally generic in nature, focusing more on the personal branding of the presenter, as opposed to a product or opportunity. Videos focused on product pitches and opportunity presentations tend to be viewed as "spam" and generally produce less overall traffic. A quick Google search of business building concepts should generate numerous ideas for your video.
Once your topic is selected, prepare a script for your video. The best videos are those that are approximately 2 minutes in length. Anything longer than 2 minutes and your viewer is likely to get bored and move on. Your script should give enough information to be valuable, while at the same time creating a desire in the viewer to learn more about the subject matter of the video. Avoid technical dissertations, instead focus more on practical applications of the content. Stories and examples work well in accomplishing this objective. Once your script is written, try to commit it to memory, so that you are not reading in front of the camera. If you need assistance, create a bullet point outline that can be easily followed.
It is now time to create your MLM marketing video. Start by selecting your filming location. Try choosing an environment with limited background noise or visual distractions. You should also choose an environment that reflects your own style and personality. It is important to be authentic. Don't adopt a "fake it till you make it approach." Remember that your main objective is creating a buzz around you and the information that you are providing.
When making your video, wear something that lends itself to your message and is natural for you. Your choice of attire can be as much of a visual distraction as the environment in which you are filming. Be authentic in your attire. If you are a blue jeans and t-shirt type of individual, don't wear a business suit in your video. Introduce people to the real you through your videos. Also remember that you are on camera, so show excitement and enthusiasm for what you are doing. If you display a lack of confidence or energy, people will not be drawn to you.
After your video is recorded, you will want to complete your final editing. As part of your editing process, you will want to include an opening title that introduces the topic of the video. You will also want to have a closing credit that encourages your viewers to learn more by visiting your website. You may also want to add pictures and music to your video. If utilizing pictures and video, be sure that you only use pictures and video that are not copyrighted.
Once your video is produced, upload it to a number of video hosting websites such as Youtube, Metacafe and Viddler. I would recommend that you consider utilizng tools such as Tubemogul and Traffic Geyser to help you with further video promotion. In the description of your video, include a link to your website, so that viewers may visit you to learn more.
Now that your first MLM marketing video is complete, simply go out and repeat the process on an ongoing basis.
