subject: How To Use These SEO Tips To Rank Successfully On Search Engines [print this page] For example, if you have a site that is about travel, you might have pages that target keywords like "Carribean," "Europe," "Mexico" and others. If you acquire backlinks for all these different pages, you can get ranked for many keywords instead of just one or two. But in order to make this work, your backlinks should be in anchor text, with the keyword you're targeting. Your site is then providing the search engines with more valuable content by including more pages. Your homepage is only the beginning of your site, it isn't everything.
Many new SEO beginners don't know the importance of the robots.txt file but it shouldn't be ignored.
This file has an important function, which is to inform the search engines which of your pages they should include and which they should disregard in their index. In some cases, as when you have duplicate content, you are better off if the search engines don't index everything. You use robots.txt to keep the search engines from indexing certain pages, but for the rest of your site you want to be sure that everything is clear and easy to understand, and the best way to ensure this is with a site map.
In summary, if you start out by applying the above SEO techniques, you will be well on your way to having an optimized site.
How To Use These SEO Tips To Rank Successfully On Search Engines
