subject: How To Drum Up Publicity Around A Product Fundraiser [print this page] Unlike businesses, non-profits rely purely on the giving nature of others to survive. This makes every product fundraiser absolutely vital, not just to the company, but also to those in need who depend on the organization. So, if there's going to be a large amount of sales, people need to know about the event and have a chance to get excited about helping out a good cause. Here's how to build the publicity around a gourmet chocolate popcorn gift or similar product fundraiser.
Use The Internet To The Fullest Advantage
Fundraising is often limited to the local area, but who says it has to be? And, even by fundraising online, it doesn't mean that locals won't find the information online and pitch in. In fact, going online may just help to target a demographic not normally reachable by other marketing mediums.
One of the first steps is to either add the gourmet chocolate popcorn gift campaign, or whatever it happens to be, to the website. If there isn't one, or if it will be a particularly big event, it might even be a good idea to give it a unique domain and building a simple site specifically for it. As an added benefit, including a page somewhere for the event also created the ideal location to thank sponsors, run coordinating events, mention important contributors, and even create a mailing list that can be used to bring in more funds.
Go To A Target Rich Environment
To get the word out about the gourmet chocolate popcorn gift or other product fundraiser to lots of people, it's important to go where those people are. It's that simple. If there are other events, try working with the managing organization to help each other out. Things such as community and sporting events are also a great place to start. And, simply by being willing to help at these types of events, the fundraising campaign might be able to feed off their advertising.
Lastly, don't be afraid to hold little contests or events in preparation for a bigger one. Many times, these are tons of fun and can bring in donations on their own as well. Just make sure to advertise the main event, and that everyone knows why the money is being raised.
Improve Communication And Make Use Of Connections
Most non-profit organizations have one thing going for them: a group of good people united for a common cause. So, when trying to get the gourmet chocolate popcorn gift campaign kicked off, why not use this to benefit the common cause? Get others involved by creating a phone calling tree, creating and dealing with email lists, posting on forums, creating and distributing flyers, and any other medium that might be effective in the area.
It's also important to consider that each person knows people others don't. So, if someone mentions knowing someone at the radio station, don't turn down the offer of free advertising. And, the more people included in the process of running these types of events, the more often these offers will come up. (On a side note, it's important to check with local TV, radio, and newspapers regardless since many of them offer free advertising for non-profit events.)
Publicity for a gourmet chocolate popcorn gift fundraiser or other campaign is all about the quality of communication and the extent of its reach. And with these great tips, there won't be any worry about getting the word out letting the members of the organization focus on the more important things.
