subject: Direct Marketing List - Let It Work For You [print this page] A direct marketing list can be used for several applications. It can provide a list of potential customers to be used for direct mailing, email marketing, telemarketing, and fax marketing. A list broker will act as your agent when you are ready to wage a marketing campaign. Whether you need to reach a greater geographical area or want to target specific customers, the broker can provide lists that you may purchase and utilize for your marketing plans. All you need to do is know your requirements and communicate them to the chosen list broker.
The direct marketing list will consist of names and contact information for you. The lists may include additional valuable information, such as sex, age, gender, employment, estimated income, length of residence, etc., if you require it. He or she does all the hard work for you and then sells the information to you for your own special use. List brokers create the lists that have a multitude of applications. Some of them are promotional mailings, coupon offers, product catalogs, and credit card offers. The list broker provides you with potential new customers. All the prospects are specifically chosen to meet whatever requirements you may have given to your broker.
A good broker will not sell you a readymade direct marketing list. He or she should supply you with options and list considerations tailored to your marketing campaign. The broker provides the assistance you need to reach consumers of any demographic. He or she will work with you to determine your specialized audience and then hand you the list made just for you and customized to your requirements. Know who your potential customers are. Take the time to give some careful thought to who the targets of your marketing strategy should be. If you "do your homework" and then employ the proper broker, you'll be on your way to a successful promotion.
Most of the time, brokers are the go-betweens connecting list owners with those who wish to buy the direct marketing list for their own purposes. The brokers would then be paid a commission by the list owners. List brokers typically work with their clients, providing them with helpful information, and pricing guidelines. The list brokers usually consult with their customers regarding the purchase of the lists and other information. The services offered by professional and reputable list brokers should be important and valuable components of any marketing campaign.
