subject: The Internet Is Used By Millions In Three Ways [print this page] With over five years of experience Defuse Marketing (a NameConnect company) attends tradeshows, experiments with company owned properties and consistently researches changing trends to bring our clients the one thing that is imperative to every company: relevant traffic. Search engine marketing, search engine optimization, content management, link building, these are all ways to drive traffic to your site but Social Media is the quickest and most up to date.
The Internet is used by millions in three ways: An informational tool, a purchasing and selling tool and a tool to interact with others. Social Media has been all the rage, typically fads come and go but Web 2.0 has continued to thrive and rightfully so, people are connecting with everyone from old friends, groups of similar interests right down to their vendor. The last is what interest our clients. So how can a company leverage these tools to push their services or product?
The problem with ninety percent of online marketing today is there is too much closing, Half price today and Act now and we will throw in a free ebook!. While this might work for the current client it is not efficient in introducing your company to new prospects, FaceBook and Twitter allow you to create a persona and profile of expertise in your field. Let us look at how each one operates:
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages, includes public features such as:
- Marketplace - allows members to post, read and respond to classified ads.
- Events - allows members to publicize an event, invite guests and track who plans to attend.
- Pages - allows members to create and promote a public page built around a specific topic.
- Presence technology - allows members to see which contacts are online and chat.
Here people can get to know one another or connect in the immediate interim, he or she can find and interact with people of like mind almost instantly!
What does this mean to you? Facebook allows companies to create Fan Pages which are essentially like personal profiles, it allows others to recommend your company by becoming a fan. The more fans you have the more authoritative you must be in your industry, the more exposure your company receives through FaceBook and in turn an increase in potential sales. Defuse Marketing utilizes technology to drive more fans to your fan page and recommend your company, we crowds of people you can or have done business with know you are on FaceBook now and would like to communicate with them! The best way to attract a potential client is by allowing them to get to know you. We not only set up your FaceBook landing page to be presentable and friendly but we bring you a large number of fans that may already know who you are in a short amount of time.
