subject: Recruiting Affiliates - How To Select Superior Performers [print this page] Affiliates are businesses that promote and sell your products. The more successful you are in recruiting affiliates, the more successful you will be. There are several different methods that can be used to recruit quality associates and to retain them once they are trained on your products. When recruiting, take the time to research the market. Who is buying your products? Are there similar products available through other vendors? Do they have affiliate program? In addition to targeted emails, vendors use Internet forums and social networks to meet members of affiliate programs and to build relationships.
Learning about these tools and how other industry vendors are using them are important to your success. Internet marketing conferences attract program affiliate members from around the world. Attending these conferences to network will provide them with a good idea about what your company is about and its products. Building a face-to-face relationship when recruiting affiliates will make it feel more personal. This often goes far if they need to choose the products to promote. There are industry newsletters and affiliate networks whose focus is specifically on affiliate marketers. They are often looking for new programs and methods to become more successful.
When you are recruiting affiliates, take some time to research their existing sites, if they have one. Does their target market resemble yours? If so, you may be a good match. Niche marketers often spend time and money to ensure their return on investment. Do they sell quality products? If they have a tracker, see what their volume is. Affiliates who have a solid understanding of marketing techniques will be your top performers. Have you considered your commission schedule? Recruiting those who will learn about your products and successfully promote them requires commissions that will make it worth the time and money they will spend.
Commission based programs are the most common type of affiliate program. They are usually based on performance. In these programs, the affiliate will spend for the marketing required to promote the products. Commission is paid based on an agreed upon percentage of the revenue earned from sales on their site. Pay per click programs are also popular. The affiliate is paid a fixed amount for every banner or text ad that is clicked on by customers on their site. There are advantages and disadvantages for each.
Are you ready to get started? Now is the best time to take action and get started today!
