subject: Content Freshness: How To Update Your Website Content [print this page] Social Media marketers make a huge hue and cry about the importance of updating content on ones website and this, without knowing the Hows and Whys of it. This often results in a skewed content strategy for your website and the desired results are..well..thrown out of the window. Search engines Love Fresh Content and Social media marketers too love hearing about it over and over again.
According to them, constant fresh content on a website would attract and encourage search engine crawlers (or robots) to visit the website more frequently. This would thus have a direct effect on the improvement of search ranking of the website or the web page. The influence of the same on search results has been widely discussed. But what comprises of this fresh content is still a question not many have dwelled upon.
Keeping in mind that upgrading of content remains a very effective SEO tool available to webmasters, such a strategy needs more than just meaty content pushed into your web pages. If the primary motive in this exercise is to get better recognition and ranking from search engines then you should know that updating content is more than just creation and posting of content everyday on your website. Rather it is a meticulous task that requires a planned schedule; more like a newspaper or a magazine column which follows a strict adherence to a particular plan of action. What kind of content needs to be posted onto a website, when it needs to be posted and in how much amount it would be posted is the holy grail of effective website content.
Now let us have a look at the advantages of updating your website content regularly:-
1. Introducing a News column that provides relevant and reliable information about your product/service or anything related to it would definitely encourage visitors (with a common interest) to visit the site more often.
2. By providing links in your news stories, you can facilitate the search engine crawlers to follow those links and reach the desired web page.
3. By having important and meaningful keywords in your content updates or news stories would also have a positive effect on the search rankings.
4. One way which is slowly but surely catching the attention of SEOs around the world is integrating the companys social networking presence with the corporate website. This automatically enables fresh content on the website along with highly engaging web-page environment. This is something which immediately attracts the visitors and encourages them to spend that extra time on the website and maybe share the content or the experience with others too.
Apart from adding new content on the website, one should also look towards adding new web pages on the website. This would provide a number of advantages in the form of:-
1. A new web page means a new entry point for the visitors as well as the search engine crawlers.
2. This provides the added opportunity to get quality links from other websites onto that page. But that would happen only if these high quality websites find the content on your new pages to be highly relevant and worth sharing.
3. The increased quantity of links from other websites obviously has a positive repercussion on the search engine visibility.
In all this, one should always remember to optimize the new content accordingly and never lose focus while obsessing with content creation itself.
