subject: Article Marketing How Tos [print this page] Being a good writer carries creativityBeing a good writer carries creativity. It is just rare to find someone who can do creative writing and with a good knowledge of HTML. A well published article generated from these breed of writers are definite to be found at the top of search engines.
But what does it take to really get ranked on search engines? Technically, the first thing to do in article writing is to choose a topic that is worthy of note by your readers and picking a good title. There are endless topics available on the net. In web publishing, your title will supply as your keywords to search engines. So it is wise to make your title appealing and worthy to be indexed by search engines. This is basically the first step in article marketing.
In the first context of your article, be sure to put an introduction that will give an idea of what your article is all about. Bear in mind that the purpose of your article would be to promote your website but you should also be aware that the article you are writing must not sound like an advertisement from TV or radio. Instead, it should provide information and helpful ideas. Putting an anchor text on your article that will link to a page in your website will be helpful. Also, use keyword rich content in your title, summary and through the whole body of your article. You may need to do some keyword research from time to time and insert them in your article every chance that you can. A keyword that can at least get 30 hits a day will be a good one.
Search Engines loves to pick-up anchor text and keywords and index it. That's how article optimization work.
When it seems appropriate, make your link bold, italized, and underlined with your keywords. Google and other search engine will look in on those bold, italized and underlined words and will pick up on keywords.
Duplicate contents are definitely a no-no! Search engines have their ways of knowing an original article. Choose also the right audience and level with them. Do not post any topic of no significance to avoid driving your readers away.
How do we choose an audience? Enter your keywords into Google and look at the number of entries. Here you can narrow down on the type and number of audience you want. An audience too large is not advisable for it would be difficult to compete in it. An audience too small, on the other hand, would mean minimal exposure at few times at few readers.
So where are you going to publish your articles? To submit it, you need to look for a high quality directory. This will really be a great help to get your article first in the ranking. One of the best is ezinearticles.com. Like sand box, most contributed articles written by good writers were found in it. Submitting articles in those websites will give you good rankings in Google, Yahoo. Msn and other search engines.
The article directory site will ask you to provide personal information, possibly a pen name, your website's URL, and the category you will be writing about.
Article Directories also allow you to put at least three anchor text in the body of your article. This is an easy way to get a link back to your website. It sometimes takes a while for Google to do this but will eventually index the article and register your link.
After then, readers will see you on Google and yahoo, and if they found it interesting, they'll soon be following you to your websites and blogs through your links. There it goes! People are now checking out on your website looking for more information and ideas creating a huge traffic to your site.
