subject: What Customers Want From Email Campaign & Email Marketing Strategies To Improves Your Sales [print this page] Email is the communication channel of choice and many consumers prefer email as a communication channel over other online methods.
The data shows that large number of consumers said that they would be more receptive to emails from marketers, if they are personalized and highly targeted. Most of the consumers want marketers to know the types of products and services they like. Few consumers wants marketers to know whether the consumer is new or returning customer. Some consumers want marketers to know their shopping habits.
Many consumers want the companies or marketers to ask about their email preferences at registration. Consumers expect the online merchants to provide personalized experience and product recommendations based on shopping behavior. Three out of five consumers are willing to provide their personal information in exchange of a personalized & relevant shopping experience. Many consumers say that they award more loyalty to merchants who meet demand for true personalization.
When a consumer searchers for a product or service in online they prefer to have all the information available in the website which makes them to contact the merchant easily & immediately. Few consumers say that if they are interested in receiving further emails from a particular advertiser, they want their name and personal information to be removed from the list.
Ever since consumers started transacting online, they have been sharing information about themselves that enable marketers to direct targeted content to them. Marketers need to be aware that when consumers sign up for email, they are providing their personal information in exchange of special and exclusive. Make sure you keep their information safe and confidential. The marketers should stop looking the emails as a tool for sale instead they should start building a good customer relationships which will help you in building a trust based email lists which will help you in giving repetitive business.
What is an Email Marketing Strategy?
An email marketing strategy is an essential marketing tool. A good email marketing strategy is the most important aspect for the success of any kind of business. An email marketing strategy consists of the steps taken and procedures followed for marketing a brand through the web. The center of attraction in any email marketing strategy is the website of the company to which internet users are to be attracted for increasing sales. Internet is very cost effective and easy to market your product or services. It can greatly help those companies with low budget.
Here are few email marketing strategies which will help your email campaigns to be successful:
Identify qualitative goals: The first important strategy in email marketing is to identify you qualitative goals.
Competitive analysis: Before you start any email campaigns first check the competition in the market. Plan your email campaigns accordingly.
Identify the target audience: First identify which kind of audience you want to target because all of them will not be interested to receive emails about your product and services. So define your target audience and segregate the email lists according to your target audience.
Determine which type of email lists will meet your needs: There are different kind of email lists. So after identifying your target audience choose the appropriate email lists.
Be clear: Your email must be clear so that the customers can understand what you are offering
Be Creative & to the point: Do not write lengthy sentences make sure you be creative and to the point.
No Spamming:Avoid asking them too much of personal information. Message should be kept simple and clear. Give assurance to your customers that their information will be kept safe and confidential.
Enhance brand recognition: Make aware of your brand. When they know the brand they will be able to spread positive notes to others.
