subject: Buying An Email Marketing List...a Good Idea? [print this page] So you've chosen to start an email campaign and your next action is to build an email marketing list. The question is where do you get one?...
Many make the decision to purchase email marketing lists. But in many cases, this is a mistake..
You may have observed ads that offer you a number of email addresses for a significantly low price... If you buy into one of these ads it won't be long until you are labeled a spammer. It's likely most of the messages you send will end up in the trash box, and you'll receive no benefit from your efforts. In fact, most of the addresses you try to buy are phony or have been replicated and the lingering percentage did not request to receive your email.
Some choose to rent lists from various submission services, but this could possibly have a cost per email. So what do you do?...
Take a look at these 6 suggestions to get the ideas running and construct your personal targeted list. Keep in mind that your main goal is to send emails to people who really want to hear from you. The chief question is, "Where do you find these people?" The best thing to do is to start with a variety of marketing styles and pay attention to your web traffic.
Below is a list, given by an existing email marketing company, of things that will make sure your email marketing list is profitable.
1. Get a Website: request people sign up for your guestbook, online electronic magazine, newsletter, a free offer for a report or book and any contest that you have to offer. Put this opportunity on every page of your web site.
2. Direct-Mail Marketing: mail flyers or postcards to all would-be customers. When you design your postcards, make certain you request that people visit your site and sign up to get important information and related messages.
3. Telemarketers: use a telemarketing service or telemarketing agent to make contact with your possible clients. Request that your telemarketers require e-mail addresses.
4. Door to Door: an excellent opportunity for students who are off during the summer. When going door-to-door, the students offer information in exchange for e-mail addresses.
5. Using a Broker: request websites that offer brokerage services, to link to your service and offer sign up for information.
6. Use your personal location: if you run an actual store, request the customers provide you with their e-mail address at the counter. You may also want to send out surveys by mail and promote more contests to gain access to consumer contact info.
So there are multiple ways to get a jump start on getting names for your email marketing campaign. You do not have to end up buying email marketing lists.
