subject: The Key To A Better Website [print this page] A primary goal for a well organized website is always to keep your visitors inside the website. They have to be engaged in the information and content you are providing them. A website usually only has a handful of purposes. The main goal could be entertainment, information, data transferring, purchasing or sharing. Those are the main purposes of a website, at least most of the time. So as long as you are offering at least one of these subjects, then you are heading the right way.
Major company websites have mastered aiming for their goal. Their goal being sales. They provide good product information to engage the visitor. This is the one thing a lot of amateur site builders fail to capture. The mistakes come in when they spend so much time focusing on visual distractions for their site that ultimately distracts their visitor from the ultimate goal.
Less is more is one term that certainly applies for website building. If you have captured your visitors attention because they have found what they were looking for, then your goal has been reached. Sometimes I run into sites that are filled with nonsense junk that all they do is slow down your site in more ways that one. From loading to traffic.
Navigation on a website is also a key element for a successful site. Noone wants to get lost in a messy site where they can't find what they were looking for. Just like if you go to a store, if it's messy and you can't find what you came in for, the one thing you will find is the exit door. Same applies with your site.
We all desire a clear view of what we are looking for. It puts us in a good state of mind, and our decision making becomes a lot faster. We process information faster as well. So, it works the same for when you are visiting a website. Think of it that way, and you will get more loyal visitors.
So a smooth navigating website will be a delight for a visitor to browse through. If they find what they were looking for in a timely manner, they will most probably bookmark your site, even recommend it. And this is a good thing. It is hard enough to get them there the first time, let's keep them as future visitors too.
If you are building a website yourself, or if you have hired someone to do it, keep these tips in mind. Noone wants to walk in to a messy house, same applies for a messy website. If you would like more information visit my site at www.PaulaSantidrian.com .
