subject: Digital Posters For Perfect Digital Advertising For Businesses [print this page] Digital advertising posters are the one product that can help your company enter the indoor dynamic signage race, it will help in lifting sales whilst lowering costs, helping your business to run with the big boys.
Restaurant operators have a similar goal, to increase sales and profits and using digital signage in the form of a digital poster is excellent, as these are inexpensive and very flexible, allowing quick serve restaurants to promote their best selling product line to new and existing consumers.
A good example is day parting, when at a predetermined time of the day you offer certain products, around breakfast you offer breakfast meal specials, this allows you to remove lower value meals or snack deals whilst promoting the most profitable products, so that you maximise each and every paying sale.
The main challenge restaurant owners ask is how to target consumers, one of the easiest ways is to use RSS feeds of the weather and when the weather is cold promote hot beverages, and promote cold beverages when the hot weather comes. It is a known fact that restaurants who market through their menu hold customers longer and increase personal spending.
Reduced Running Costs.
Digital posters can do this by many means, for example menu change costs these are the fees involved with sending a member of staff out to restaurants to replenish the menus at various locations as well as the cost saving on the printing of the menus. Digital menu boards offer absolute control from one central location and each promotion is 100% identical to other locations. Even though there is a cost associated with deploying digital posters, this is quickly returned as a good return on investment over longer periods.
Digital menu boards can help shift slow moving products, by offering specials, this is easily achieved by integrating the digital menu board to a stock management system and this will highlight what items are not selling, so you can then offer them as a meal promotion.
