subject: Digital Poster & Digital Menu Boards Helping Your Business Succeed [print this page] Digital posters are the one product that can help your business enter the indoor digital signage race, it will facilitate in lifting sales whilst reducing costs, helping you to run with the big dogs.
Restaurant owners have a similar goal, to increase sales and profits and using digital signage in the form of a digital poster is perfect, as these are inexpensive and very flexible, allowing quick serve restaurants to promote their best selling product line to new and existing customers.
A good example is day parting, when at a predetermined time you offer certain products, around breakfast you offer breakfast meal deals, this allows you to remove lower value meal or snack deals during the early evening, so that you maximise each and every dollar sale.
The main question restaurant owners ask is how to target consumers, one of the easiest ways is to use RSS feeds of the weather and when the weather is cold promote hot drinks, and promote cold drinks when the hot weather comes. It is a known fact that restaurants who market through their menu hold customers longer and increase personal spending.
Reduced Running Costs.
Digital posters can do this by several means, for example menu change costs these are the costs involved with sending a member of staff out to restaurants to replenish the menus at various locations plus the cost saving on the printing of the menus. Digital menu boards offer total control form one central location and are 100% identical to other locations. Even though there is a cost associated with deploying digital posters, this is quickly returned as a positive return on investment over longer periods.
Digital menu boards can help shift slow moving stock, by offering specials, this is simply achieved by integrating the digital menu board to an inventory management system and this will highlight what items are not selling, so you can then offer them as a meal deal.
