subject: The Importance Of Early Bird Marketing Lists [print this page] The importance of an early bird list The importance of an early bird list
The early bird list is essential for any internet marketer preparing a product launch. An
early bird list allows you to collect information on customers that want access to
your product before the launch even takes place. In other words... early birds are
more than likely going to become definite buyers.
You can create an early bird list for your product launch, throughout your pre-launch
sequence and marketing. Early birds are usually rewarded with access to the product
before anyone else has a chance to purchase it and sometimes they also get a discount
for their early registration or additional bonuses not available to the general public.
Early bird lists are important for 2 major reasons:
1. Early birds provide you with a sample of your target audience and how much buzz
your product is generating in your niche from your pre-launch content.
2. Early Birds allow you to run that one final test on your launch sequence with live
customers. If there are any problems with your sequence, digital products or shopping
cart, you can bet that your early bird list will help you find them! This will give you time to fix any last minute issues that arise so that your main launch goes as smoothly as possible.
There are many elements that can make or break your product launch. To receive a free
product launch technology check list, and a special report on setting up and managing a successful
