subject: 10 Social Media Tips for 2010 [print this page] Author: Michael Satterfield Author: Michael Satterfield
January is here again and with it lots of resolutions, more people are at the gym, starting hobbies, and swearing off the dreaded trans-fats. But many of you I am sure are also planing big things for 2010 and your Social Media. This will be the year that you focus on your Social Media and make your business the next darling of the internet... Unfortunately many of you said the same thing last year and after a few months of focus and intent the passion died down and aside from the occasional tweet or blog post you fell off the wagon after a few months. Ahhh resolutions... To help keep you on the straight and narrow this year I have put together a few points that should help. Learn how to use all the features of the Social Media sites you are working with. Look at the demographic information and use it to better focus on the core people that are interacting with your brand online. Stop worrying about the numbers, Follower and Fans are not baseball cards and the value is not in having thousands of followers that ignore the content you post. Twitter is notorious for having people with 200,000 followers that are following 400,000. Sure it looks impressive, but focus on the community that is really interested in your brand. Set some goals and target for growth within your target demographic and map out a plan on how you are going to get there. Make Social Media a part of your Business and Marketing Plan. If you do Media Planning for your business integrate Social Media into it. Think Long Term and Set Long Term Goals. Social Media is not going to fix or save a bad business...if your business has problems, address them first. Remember you are an expert in your field...so write like it. Understand that part of Social Media is Socializing...Not Selling. Don't hold your breath for the right moment to start your Social Media Campaign...there is not a Social Media Season. Don't be afraid of the negatives of Social Media and have a plan to address them. Someone, Somewhere, is not going to be a happy customer no matter what you do, and they sometimes find their way online. Social Media simply creates access for your customers to interact with you and your company. That's what they want...so in 2010 give it to them.About the Author:
Michael Satterfield has worked in the automotive industry for over 10 years, the majority of that time focused on Internet Sales and Marketing, in 2007 Michael founded Satterfield Group Int. a consulting firm dedicated to helping small businesses in the automotive aftermarket affordably promote their company on the internet. Michael holds BA Organizational Leadership and holds certificates from Ford Motor Company, Kia Motors North America, and Nichols, Campbell & Morrow in Internet Sales and Marketing. Michael is also an avid automotive enthusiast and has traveled around the world mostly by car, having owned over 60 cars, motorcycles, and scooters, Michael understands the needs of the automotive market from classic restoration to retail automotive sales. E-mail Michael directly at michael@satterfieldgroup.com
