subject: Generating leads-The Network Marketers Missing Link [print this page] Author: Anam Uddin Author: Anam Uddin
With any network marketing business it's all about generating leads, without leads flowing into your business on a daily basis you have no business. This article will provide you with the fundamentals of generating leads to your business so that you can finally get things moving and quit that job Read on.
Who Is Your Prospect?
This is very important. Most people usually start a business or they join a business opportunity never once thinking about who they are going to market to.
Qualify Your Prospects
Find out what is painful to your prospect, why are they struggling?, what are they having trouble with?, What will take away the pain? What will give them pleasure? What problem are they trying to solve?
Craft Your Message
This comes down to copywriting and persuasion. To be truly persuasive you have to be able to appeal to someones emotions. Don't get me wrong you can still be generating leads with boring copy but with emotional marketing your conversions will be much higher.
Here's an example for a prospect in the internet marketing niche, who wants a system to help him with lead generation.
Boring copy would be something like:
The Best Lead Generation System In The Industry
Good Copy Would Be Something Like:
Secret Lead Generation System gets 50-100 leads a day puts money in your pocket fast and pulls in huge commission checks
Ok, so that last one is a little hypey but ask yourself this, which headline would you respond to?
One last thing on the subject copy, only make claims that are true and can be verified.
Keep Your Sales Message Simple
Keep your words as simple as you possibly can, your prospects won't want to build a relationship with someone that gives them a lecture that is too much pain, they're on your page to alleviate their pain or attain pleasure.
Don't focus too much on your own product your prospect already has an idea of what he/she wants and knows that you have what they need.
It's all about your prospect and not you.
Value Exchange
When your prospect visits your site and they're willing to give up information it is almost always in exchange for something you're offering them that is valuable to them.
It's usually best practice to offer something for free but it must be high value e.g. the first chapter of your ebook, a piece of software, a free report, an interview with someone famous etc.
I'm sure you get the picture now. Whatever it is you offer as an incentive or 'bait' as it's called in this industry you have to make sure it relates or complements your offer perfectly.
After you have your leads you can go on to build a relationship with them. Most won't buy straight away but some will stick around and eventually become loyal customers.
That in a nutshell are the fundamentals of generating leads online.About the Author:
You can be Generating leads but you must first learn how to drive traffic to your landing page. Drive a hoard of laser-targeted traffic to your site and generate an abundance of leads to your business. Learn how at: http://PlatinumLeadsSystem.com
