subject: Advantages Of Wholesale Distributors [print this page] A customer, is not aware of, what a wholesale distributor. Customer only knows the items displayed and available in the stores, he is interested only in the deals offered to him by the retailer. Customer does not know goes around him with the retailer behind the back scenes. A customer might not understand the importance of wholesale distributors but the manufacturer and the retailer surely understand the advantages of having wholesale distributors. Wholesale distributors might just be a middle party between a manufacturer and the retailer but has improved the economy in broader way. The economy of business world would be slowed down without wholesale distributors.
The main advantage of wholesale distributors is that they often build a strong and steady long term business to business relationship with their clients, that are the retailer in the realeted fileds. Both the retailer and the manufacturer get benefited from the part played by wholesale distributors. A manufacture having a strong relationship with the wholesale distributors can get their products reach to large number of retailers. And for the manufacturer, wholesale distributors are the only partners or the medium to distribute and popularize their products. In the same way, a retailer also get benefited from whole sale distributors as they get to purchase goods at lower rates and can sell them at a profit to a customer. And many a times, they can get some deals related to it, to sell their products.
The wholesale distributors provide excellent growth to the manufacturer and a better sale oppurtunities to the retailers. The wholesalers provider deals with the retail shop, the more numbers of retail shop results in more numbers of goods to be manufactured, which in turn results in lots of order to be placed from the manufacture to the wholesale distributors. Wholesale distributors also negotiate with the retailer to buy a product. Because there can be situation when a retailer might not accept a product by a manufacturer so it's a job of a wholesale distributors to convince the retailer and negotiate to buy the product which again benefits a manufacturer. Hence, wholesale distributors are the only connection between the manufacturers and the retails, promoting the economy in a better way.
