subject: Why Use A Promotional Advertising Campaign [print this page] Tough economic times shouldn't dictate cutting back on effective advertising. Look around you at how many people wears logo ed hats, use key chains and continue to carry and use promotional ink pens every day, regardless of the economy. This should be a eye opener of what to use to advertise your business on. These everyday useful items are exposed to countless customers that will see your imprinted name, info and logo. This inexpensive promotional plan can be easily implemented and grab surprising, better than expected results for your business.
It is a lot easier to remember a business or company if you have one of their free promotional items. If you wear it everyday or have it in your pocket, it is a constant reminder of where it came from. This will almost always bring you back to the business when you something they offer. People respond well to good, simple useful everyday items, no matter who's information is on them. That is all the more reason these inexpensive items should be advertising for you.
Don't be fooled by the sales people who try to insist the low cost and effectiveness of mailers or other advertising methods. Purchasing media driven ads are really expensive and sometimes can be a non effective waste of money. Printing and postage is not cheap or getting cheaper. Imprinted give away items are both inexpensive and very effective as well as being seen daily. Mailers are usually thrown away or never read and not everyone is watching or listening when your ad is being played. Good time slots are very costly.
Promotional products will help you to keep your customers too. When you give something to someone that they can actually use, for free, they will be impressed by that. It will make them feel special and also feel more of a valued asset to your business. This feeling will help to sometimes make shoppers more loyal. If you have good customer service and do occasional giveaways, you will make fans out of your customers and they will return.
Giveaways of nice logo items are perfect for employees as well. Keeping your staff happy will likely help you to actually keep them working for you longer. Customers appreciate being able to see the same staff members that they dealt with before. It is good for business when the staff stays because they will be more accustomed to the running of the business. Giving the staff nice logo items to wear such as shirts and hats will let them show off their pride in the business as well.
