subject: 3 Strategies To Make Your Cpa Or Accounting Website A Conversation Point With With Your Clients And [print this page] Give others reasons to talk about your CPA website and your firm becomes a natural part of conversation. Potential clients come from these impromptu conversations all of the time, it is a true case of social marketing. Remember the best form of advertising is word of mouth. Here are three ways to keep talk about you and your firm alive.
Helpful Information
Most important, of course, is content full of helpful information that potential clients can use. Any accounting website hosted by CPA Site Solutions has plenty of content available. Blogs add plenty of fresh and unique content to your website. Blogs also give your clients the ability to have new information that you feel is important and provide you feedback on that information. This tool is a great retention tool as it keeps your clients coming back to your site and most importantly keeps them talking about you and your firm.
Fun Widgets
You can add some fun elements such as the Free Debt Clock, tax due date countdown meters etc. You can also add a fun online poll or create a unique signature. Keep on the lookout for other fun ways to draw humor or light interest to your accounting website.
Client Spotlights
Showcasing Clients. Another way to have your website, and ultimately your firm, talked about is by showcasing your clients. Rhodes, Young, Black and Duncan set a great example of this.
Their firm has set up a regularly changing spotlight page and then an archive of previous client spotlights. Doing this is not only helpful for the client, but gets people within different social venues, talking about your firm.
When you can get your clients talking about you and your firm to their friends, then you are advertising. This form of advertising is in a way that is stronger and more effective than any traditional methods available.
Remember the next time you are reading a blog, you might take some time to offer helpful comments. Asking your clients to do the same for your blog will keep them returning to your website. Not only is it fun to do, but grants some search engine benefits as well.
