subject: Easy Methods To Develop Content For Your Legal Website Or Blog [print this page] Attorney online advertising starts with a built-in disadvantage concerning the content you are writing for the website. The reason being the subject matter is intricate, detailed, and necessitates an advanced degree to comprehend completely. The content on your site is met with the unenviable task of presenting, in layman's terms, fairly intricate subjects while at the same time dealing with the short lived focus of internet users.
It is important to know that writing content for the internet is unique and really should be approached differently than other styles of conventional writing.
Successful law firm internet marketing necessitates recognizing how to create web copy
I am going to talk about crafting website content from the standpoint of usability and engaging your visitors. Even though it is also beneficial to have an understanding of how to write web content for seo,I will save that issue for another post.
Below are some tips to bear in mind when creating content for your firm's website and/or blog:
Consumers viewing your website glance over the articlesthey do not read them - Keep your paragraphs and sentences concise. Utilize headlines and bolding that spotlight your key points.
Use bullet points - Individuals like lists on the internet. Any time lists and bullets are utilized appropriately, a user can more easily look at and absorb the information you provide.
Be conversational, less "marketing speak" - I often point out that people would like to purchase from other individuals, not faceless firms. This is particularly true when offering professional services. Be sure you compose with your style, while keeping a professional overall tone.
Stay away from legal writing - Not only doesn't the average joe have an understanding of it, but they will quickly dismiss your material and move on to another website. Attention is short lived on the web, if a prospective client does not understand what you are expressing, they will quickly go somewhere else.
Make use of photos, video, and drawings in your writing (where relevant) - This tends to make your website more aesthetically appealing and draws the potential client in.
A wonderful book to read on the topic is Net Copy by Nick Usborne. It is a quick read that details how to approach writing for the web.
Having a deeper look at the content on your firm's website will increase the effectiveness of your lawyer internet advertising.
