subject: What To Know About Designing Corporate Literature In Leeds [print this page] The design of corporate literature in Leeds should follow some fundamental guidelines. So, if you are planning to publish a new brochure about your company, it would be to your advantage to use the services of a professional design agency. The graphics, wording and layout should give an accurate summary of your company.
Many factors can influence the effectiveness of the brochure. From a marketing perspective, there are three major requirements. These are communicating your corporate brand, showing your market or industry position, and highlighting your specific goals.
The most important is probably communicating the corporate brand. A brochure is often part of a marketing package and it should therefore reflect the general ethos of the company's image. To achieve this, the designer should be clearly briefed about how the company has been marketed in the past. Let him or her see examples of your previous literature.
The same fonts and colors should be used in the new brochure even if you want it to have a more modern look. This will allow readers to immediately identify with your company's individual branding. The company's position in its specific industry should also be clearly defined.
This can be accomplished with the inclusion of a mission statement. Choose some quality photographs of your services and/or products. These should be accompanied by appropriate text. Write the text yourself even if it's not word-perfect. You know better than anyone what needs to be said. A writer at the design agency can spruce it up.
A final factor regarding corporate literature in Leeds is the old saying 'less is more'. The brochure should be striking but also simple, clean and fresh looking. Be very clear about this when briefing the designer. Also, make sure that you are given a sample to check before it is printed.
