subject: The Art Of Selling From The Heart [print this page] Ever had the problem of having difficulties in making your potential clients and customers feel comfortable with your business? In some way or the other, you as a business owner may feel that youre not coming across as authentic and true. You may be struggling in the art of selling.
Indeed, it is very common that businessmen are not very comfortable with selling at all. Yes, you may be a miracle worker of some sorts, but the reality is that youre afraid of having sales conversations with your clients. You much rather be at the back tinkering and improving your product rather than be at the front and aggressively marketing your business to your clients.
But being uncomfortable with having sales conversations just make it much easier for your profits to go on a downward slope. Its just not benefiting your business at all. So what can you do to overcome your aversion to sales conversations? Experts advise on selling from the heart.
Selling from the heart, experts say, is about shifting your usual paradigm of selling from gaining profits to actually helping your clients and prospects. The goal is to be of help to as many people as possible with your services; and not to gain as much profits. This can be done by asking questions, actively listening to what your target clients have to say, and changing your mindset with your selling strategy.
According to experts, here are ways you can sell from the heart:
Shift your sales thinking
Look at sales as an activity that you can enjoy as its a good thing rather than bad. Start changing your beliefs on selling. Instead, focus on how you can attract more clients so you can do greater service to them. By shifting your beliefs, youll be able to see the positive side to selling, which will make it easier for you to accept what you do and look forward to actually having sales conversations with your clients.
Assess your marketing tools
Are they working? Is your business card printing for example doing its maximum best to reach out to as many people as possible? Remember that your marketing tools and strategies should be working for you. This means that your print business cards for one should be pulling in ideal high paying customers and pushing out those that are not. By having marketing tools that really work hard for your business, youre most likely to get clients that would be responding to your offer favorably all the time.
Have a system
Dont just sell without any system of doing it in place. As you might already know, systems work, and they do create an easier time for you to sell from the heart with a list. By having a checklist of things to do, youll be able to say and do exactly the things that would make your efforts appear authentic and true to your target clients.
