subject: Article Writing Guide - Promoting A Website With Great Content [print this page] Sharing content on the Internet has been proven to work really well. This is because others get to see your work for free without having to pay a single cent. Once you have established yourself well on the Internet, you only have to ask and the sale will come. Here is what you do.
Tip 1: Share your knowledge, skills and experience freely. The Internet enables sharing to be realized. So if you don't share, others will. And your competitors will get to taste success instead of you. So share as much as you possibly can. Of course, do not share EVERYTHING in a single article. An article contains only about 500 words, so you won't have enough space to share everything even if you wanted to. Share just enough and encourage readers to visit your website.
Tip 2: Pre-sell readers, but be subtle. Article marketing works in a subtle manner. You are not allowed to explicitly promote your products and services in the article body. But giving away free content, you are really subtly promoting your own website. The readers will still come to know about what you have to offer based on the content in your articles.
Tip 3: Screen readers using articles. Article writing is so effective because truly interested customers will read the entire article. Those who are not really interested will leave the web page after just reading a couple of lines. It's ok to lose these readers. You want to focus on those who really need your help - i.e. those who read the content and click on your links and buy from you.
Article writing can be tedious, but it's one of the most effective way to promote a website on the Internet. Here are some tips on how to write articles that can help you get more traffic and sales.
Tip 1: Avoid self advertising in the article body. Try not to promote yourself or your products and services anywhere in the article. If you do so, your articles may get rejected by the editors. So what's the point of writing content when you can't promote yourself?
Well, you can promote yourself. Just that you can't do it in the article body. You are allowed to add 2 links back to your sites in the author box. In the resource box, you are free to advertise your businesses.
Tip 2: Create visible links. The sale doesn't happen on the articles. The sale has a chance to occur only when visitors click on your links and visit your site. Therefore, it's important that you promote your links. Offer free gifts or do whatever is necessary to encourage the reader to click on the links. Don't hide the links in a bunch of texts. Keep the author box nice and simple, and invite the reader to click on the blue links.
Tip 3: Provide real value. Think of your articles as some form of "sneak preview". In other words, give away the best portions of the solution that you are offering. Of course, you should be careful not to give away EVERYTHING. Leave the reader wanting more. That will get you more clicks and sales.
