subject: Why A Blog Should Be The Cornerstone Of Your Lawyer Marketing Efforts [print this page] When lawyers ask me about social media they typically want to find out how to leverage LinkedIn, Twitter, and Facebook. While these all can be extremely powerful social media tools, we musn't overlook an important, if often overlooked one...your blog.
Advertising for lawyers with social media: I want quick results please.
Everyone likes the idea of the get rich quick approach. Who wouldn't want a big return with minimal effort? However, this isn't the nature of social media. Just posting an update on a social media site won't provide the depth that a blog does. In my opinion, one of the best ways to leverage social media is to share your blog posts with others.
If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.
When you are active in social media, publishing frequent blog posts offers two important advantages:
1. Your blog will gain exposure through the social media outlets. When you write thoughtful blog posts, people will get a better understanding of your ideas and offerings. This will increase the likelihood that they check out your blog or website where they can be converted into prospects.
2. You will become a thought leader in your field. Commenting in social media can't compete with the substance and depth you can produce through a blog.
One thing to think about is that you still have to put forth an effort to produce great content with your blog. If you write thought provoking material, you will see success in the promotion of this content through social media outlets.
