subject: How To Expand Your Opt-in Email Lists? [print this page] Opt-in email lists are always a better method for marketing purposes, and you have a guarantee target audience. Your email list is actually a group of potential leads and you should start expanding your email list. Expanding your email list is one of your most important marketing activities. The more effort you put into developing the email lists, the more potential customers you will have.
Below are the few ways to expand your opt-in email lists:
Sign-up form on each page of your site
Promote Benefits on the Sign-up page
Offer Incentives
Optimize your site
Add opt-in check box in Demo Requests, White papers and Registration Forms
Include "Send to a Friend" option in the Email
Instruct Employees to include Messages and Links in Email Signature Line
Instruct Call center and Sales Employees to obtain permission and capture email addresses over the phone
Send post cards to Customers encouraging them to subscriber to email
Display Opt-in forms at the Cash Register
Hand out Sign-up forms at Seminars and Trade shows
Promote your email newsletters in Articles
Promote your newsletters in other company publications
Include links and information in Press Releases
Include Opt-in forms in Product Shipping Boxes
Employ a Reputable Email List Service or Buy email lists from a reputable broker
Join some forum or discussions and build relationships with the people there
Avoid pop-ups because they can annoy the visitors
Expanding your list will definitely work for your benefit. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors.
