subject: The Most Important SEO Rules You Need To Follow [print this page] For example, if you have a site that is about travel, you might have pages that target keywords like "Carribean," "Europe," "Mexico" and others. It can be beneficial if you get ranked for all of these different keywords, and this can happen if you get backlinks for all your pages. If you want to rank for a keyword, you have to use anchor text with your keyword for the backlink. The more pages you build backlinks for, the more good content you are feeding to the search engines. Your homepage is only the beginning of your site, it isn't everything.
One aspect of SEO that newcomers may not be familiar with is the use of the robots.txt file.
This file is used to let the search engines know what pages to include in their index and which ones to ignore. Some of your pages, for example, might have duplicate content that would harm your site's ranking, so it would be better not to have it indexed. You use robots.txt to keep the search engines from indexing certain pages, but for the rest of your site you want to be sure that everything is clear and easy to understand, and the best way to ensure this is with a site map.
In conclusion, the SEO tips that we discussed above will prove to be highly helpful if you're starting out.
