subject: Learning How To Do SEO The Right Way [print this page] Besides that, you'll find that you're facing strong competition from a number of other websites. You must cross the finish line to the top first and work hard to stay there. It's not just about building more backlinks, but it's also about updating your content and adding more relevant keywords. Your committment is what will keep your rankings on top. The good thing is, if you're targeting long tail keywords that have less competition, your site can remain in the high position for a long time without you even touching it. However, if your keywords are receiving fierce competition it becomes imperative for you to analyze your rankings in order to stay on top.
The next element to focus on is the URL. The relevancy of the URL affects how search engines rank your site. Your site will rank higher if you use your main keyword in the URL. The keyword can appear in the main domain name, the sub-domain name or even the file name. The important point here is that you should try and include your main keyword when choosing your domain name or naming your page. The search engines see these two elements as a solid reason to rank your site higher. Despite having only a few backlinks, many sites rank high for using certain keywords. So keep your focus on these elements and you increase your chance of SEO success.
Search engines actually give you some helpful support, and you should make use of this. It is really in the search engines' best interest for you to improve your ranking, as this means you are providing more value, so they help you with some free resources. Some of these tools can be very useful if you know how to use them. For example, we all know the value of keyword research in SEO. You can use Google's Keyword Tool to analyze and create your keyword list that can help you get ranked better. What's more, most of these free tools are way better than the premium ones that you usually need to pay for.
So keep these SEO practices in mind when you put your sites together, and you will find that they work well.
