subject: SEO Beginners, Listen Up These Tips Are Important [print this page] So make sure your content is relevant to your site's theme, is original and provides high value to the end user. Your site also needs a regular supply of new content if you want the search engines to favor you. The search engines like to see sites that are updated frequently, so a steady supply of fresh content is helpful.
It's common knowledge among people who practice search engine optimization that the importance of meta tags in determining a site's ranking has declined over the last few years. This is because the search engines have gone mature now, they've changed. While in the past, your tags would have a large impact on your rank, now the content on your site is the main factor. For SEO purposes, you still have to be sure that your keywords and description meta tags are properly set up. You want to have the description relevant, as this is how the search engines will list your site for the public to see when they do searches.
Your description meta tag, then, should contain whatever you want people to see about your site. SEO is actually fairly simple if you make a list of all the individual tasks you have to complete and do them in turn. Also, your keyword tag should have your targeted keywords so that it gets easier for the search engines to know what keywords you're going after. The keywords in your meta tag should be a match to your site's content, so make sure they are also on your home page.
One major tip to remember is that it is important to link your internal pages together. This is a powerful strategy that can and will increase your rankings more than you can imagine right now. You can quite simply link relevant pages with anchor text using the right key words. Even the big boys like Wikipedia, Google, Yahoo, eBay etc use anchor text to link heavily to other sites with similar information. Since there is no reason why you couldn't take advantage of the same strategy and it's easy to perform, you should try it too. So, go ahead, impress the search engines not only with external linking, but also with effective link building inside your site.
It will take time to really learn search engine optimization. You will just need to commit to the process to get your desired results. Once you get started with SEO, you will see that is not as difficult as it sounds.
