subject: Marketing Of The Clothing Of The Terminal Trench Warfare [print this page] Such a story: truck driver Jack drunken driving killed a person sentenced to imprisonment. To this end he and his wife go through a divorce, take the kids away from him. Jack days feel like years in prison, was released from prison, he could not find their own home, drank a drunk, wandering like a beggar. One day, he remembered his wife and child with the good times, then suddenly came over, that he could not go on like this decadent, then found a job by selling coolies. A month later, he had little savings, so only those with money to buy a pair of Nike, Nike shoes he wore the moment, a long absence, self-confidence and a smile back on his face.
This article comes from the textile resources, direct users please enter in the browser view of textile resources. This is a Nike ad, ads from this big we can not see the quality of information, we do not hear loud narration style praise, we see that Nike has quietly spread its own kind of spirit, a kind of indomitable spirit, the spirit of giving force people to forge ahead. Nike is innovative, it dares to bring their products to promote as a kind of spiritual beliefs, the strength and spirit of the elements into their own. Some companies ask: "Why do I have a lot of advertising, but to no effect? Turnover and do not go up then?" The real reason is that many companies Bingbu know what value should be free to make their brand value-added, do not know what is the value of consumer needs. Many business owners believe that a garment labeled trademark, to open several stores can sell more clothes.
But consumers want is a brand to give him a dream to wear your clothes to bring him a virtual value. Brand enterprises in China, more and more meager profit margins, and then to do so, where the chance of survival? This is what we have to consider. The future be able to support the survival of a brand is only one reason - value. Your worth? Consumers recognize the value you do not agree? Brand is able to provide customers with the features it considers worthy of purchase of the interests and value-added products.
Brand offers products to customers more than the value or interest - and functional and psychological in nature. They arise from the relationship between brands and consumers among the special relationship makes a strong brand value of the formation of the addition to product features outside the value of other intangible assets - Virtual Value: consumers want to buy a brand and pay more money, adverse market environment of the resistance, creating a competitive advantage, gain leverage in distribution channels and so forth. This is the brand most core content and function. Factors that determine success or failure of many brand, focusing on how to create a virtual brand value. The virtual value must be able to release the real value of the product before it can succeed.
Many brands in advertising, are introducing their own products, process skills, these are real. The value of real and virtual greatest difference is the virtual value can be sold for higher prices for products. For example, and Nike has become a symbol of dignity. In fact, dilute product, highlighting the spirit realm is a Nike ad's style. This style of marketing to our domestic product is an inspiration - the brand should focus on the spiritual needs of mining customers, brand promotion should resonate with consumers stirred, after all, a lack of human concern brand is not far away. Of course, all this is based on the actual value can not give up the foundations. Some companies hire well-known advertising company, unlimited zoom the virtual value of the brand, to become the spokesman for a way of life.
In fact a failure. If the actual value of the brand and the virtual value has been exaggerated, and advertising will not be successful, consumers can not move. How do I know each company's brand how much value can be released? Through advocacy, display, terminal sales to consumers to accept, is an important process. The actual value of the brand is the value of raw materials and Gongben value. If the real value of the product is high, the release of its real value. In the competition, we must understand that in comparison with competitors in the promotion, the operation, where your control points. Otherwise, your brand will be no more than the other possibilities.
