subject: What does a Publicist do and why do I need one? [print this page] Reason #5: Adds Credibility. Reason #5: Adds Credibility.
"Have your people contact my people."
Believe it or not, having a publicist on staff boosts your credibility. This is basically for two reasons. First, it shows that you are serious about your product. If you did not believe it could be a success, you would not hire someone and pay for them to tell the world about it. Second, it makes you look and feel important, which in turn gives you the confidence you need to thrive.
